Color Code Your Content For More Response

Words are used to trigger emotions and imagery, however, coloring the font of your content is psychologically proven to boost a personal response, resulting in more power! The least you need to know, is your marketing, branding, and ads can all benefit with these simple color matches.

What Colors Represent, and Ways to Use Them

Black- Formal, bold and often interpreted at luxurious. Examples: Fashion industry, news, classic entertainment.

Gray- Conservative, calming, neutral, clean and modern. Examples: Tech companies, Interior design logos, and conservative corporate settings.

Red- Power, Strength, Increased Appetite, and drama. Examples: Food Blog headlines, makeup brands,  and creative lifestyle magazines.

Yellow- Energetic, warm, positive, and sunny. Examples: Brands geared toward children, ice cream truck, small gym.

Green- Fresh, Wealthy, Growth, and Development. Examples: Banking, insurance, yoga studio.

Blue- Calm, Peace, Loyalty, and Trust. Examples: Towing company, medical center, dentist, tutors.

The Yellow Bathrooms

In high school our bathrooms were painted bright yellow, I found out later that the reason was because studies proved students were less likely to smoke cigarettes in a bright yellow bathroom. It’s really amazing how often colors are being used to sway our thinking pattern and emotion. Don’t feel like you need to paint every wall bright yellow, you can have just as much impact with bolder colors, such as red, by using very small amounts.