Consider Your Website, the #1 Way Your Prospects Can “See & Feel” What You’re Selling
Since timeshare properties aren’t a physical retail product, and often aren’t local to the potential buyers, the websites are the first and sometimes only medium between an interested prospect and their potential timeshare property. As a writer, these are the top three areas of the websites that increase sales potential, and are also three of the most overlooked, underestimated, sections!
1.) Expose Everything LOCAL! Just like selling a home, you must allow interested parties to learn what’s local, and wonderful in the area, until they can “see” themselves living there. The reason this should stay up-to-date is because local highlights grow and change. Think: small attractions, local weekly events, restaurants, family friendly hotspots, sporting etc. MOST properties have similar furnishings, and amenities, but the heart of what surrounds a timeshare is always unique.
TIP: The not-so-obvious, HIDDEN, attractions are the most valuable for your copywriting. Everyone knows about the big theme parks, but do they know about the fresh market open 7 days a week? The never-ending outlet mall only 6 miles away? The 2-hour guided canoe trip that locals line up for? How about, the first donut shop in town where you can create your own pastry? Every location has SOMETHING more, and it’s your writers job to expose that and keep it contemporary.
2.) Renovations, Upgrades, and Awards! These are ongoing topics that interest potential ownership parties, they never go “out of style” and are among the top researching criteria before any action steps are taken. Don’t wait for people to inquire about your properties, introduce them properly!
Tip: Pair all notable images with this section of your site: Before/After photos, Award logos, and beautiful new furnishings, these visual aids keep your site fresh and appealing, while assisting in sales.
3.) Frequently asked Questions page! Here’s why this needs to be up-to-date: 1.) FAQ from 10 years ago are NOT the same FAQ applicable today and 2.) FAQ pages allow your company to provide its own reputation. Anyone in the industry knows, the internet is saturated with complaints, so on your own website, you MUST set the standard and tone for yourself.
Tip: Hit the hard questions head on, for example, if someone searches your business name and pulls up “scam alert”, “total scam”, “stole my money”, guess what? They aren’t going to go to a standard template FAQ page, and feel comfortable. If your FAQ page addresses “scam” rumors HEAD ON….there is more of a transparency that every prospective owner wants. Bonus points if you can back up action steps your company took and/or exact responses you gave.
Additional Tip: If you aren’t sure what FAQ to include, you can google your business name, and google your industry (this is what anyone researching you is doing), but the best form of insight you have is found on your own team! ASK the representatives, and closers in your call center. They are the most aware of the currently “trending” inquiries. This not only builds a closer bond to help back your team up, but it also answers the most relevant questions of the moment.
What Buyers Are Reading
Consider this, as with many reports on timeshares, consumers are reading headlines such as “A Timeshare Isn’t an investment Property”-Fox News April 24, 2017 (Source) they continue on saying: “In fact, if you are looking to sell your timeshare, be prepared to take a loss on your investment.”
Your website will create more authority through covering The local highlights, continual upgrades, awards and hard FAQ which help combat some of the headlines.
Does your site need any of the above?
I would love to become your new writer, I have worked on countess newsletters and websites in the timeshare and vacation ownership industries. Let’s Connect and bring your site a step ahead!
