#yourcompanysloganhere
October 6, 2010 a photo sharing app was launched just after midnight, this “trendy” platform allowed users to share their photos and videos in a confined little square, with the use of different filters, search optimization via hashtags, and location visibility via geotags. Who knew that by 2017 Instagram would become a social sensation housing over 8 million BUSINESS profiles?
Insta Biz in the United States
2016- 48.8% User Rate among Businesses
2017-70.7% User Rate among Businesses
Why such an expansion on businesses using IG? Well, with over 120 million Instagram users, 80% are following AT LEAST one business account. Of those, a minimum of 30% have purchased a product they found on IG.
Best Times To Hash It Out
Instagram allows 30 hashtags per post description, research shows the ideal number is 11, but even adding one single hashtag allows a 12.6% greater engagement result than a post without.
- Weekdays are more active, Mondays being the strongest engagement. The prime times include 2 a.m., 8 a.m. and 5 p.m.
- According to CoSchedule, videos posted at 9p.m. get around 34% more audience engagement
- However, photos still tend 36% higher engagement than videos.
- Using the geological tool to tag a location, increases engagement by 79%
With over 2.2 million followers AirBnB is a Great Example of Using Instagram For Optimal Business Exposure, Notice their posts include the geological tags, and they have a balance between images of people, places and things around the world.
Influencer Marketing Strategies
At this point it’s obvious IG is a unique and explosive social media outlet for business platforms, but even more so through the use of influencer marketing on the profiles of influencers. 71% of consumers agree they are most likely to make a purchase based on a referral from social media.
