Question: What makes a business, service, or person unforgettable?
Answer: The moment they Capture You…
In todays marketing world, businesses are often playing a depressing game of “Follow the follower”, those rare moments you can capture your audience in an unexpected or unforgettable way are the most effective.
What Does an Eye Doctor Have to Do with Brand Marketing?
I am one of “those” people who switch my eye doctor every time I need new contacts (gasp!), I simply have no loyalty, and most the time have no idea where my last visit even was.
After my eye test in a Walmart vision center about 6 years ago, I was at the counter waiting to pay, when I glanced over at these tiny white cards. Curiosity got the best of me and I had to grab one, it took me a second to delicately lift just one out of the clear acrylic holder they were in. So I started reading it, but the tiny size caused me to squint…. It was the doctors business card!!
After a moment of serious thought I laughed SO hard when I realized the cards were designed small to strain your vision!! That’s THE Capture!!! Whoever ordered those creative cards showed personality & purpose causing even the most wavering patients to remember their name (6 years later). If you can make your contact information cause emotion (especially happiness) you’re on the surefire path to an unforgettable following.
Bonus Pro Tip: Business cards with contact information are OK, but if you can spend a tiny bit more on a relevant or useful promo item, your impact will go further and last longer. Examples For under $1:
Anything With Purpose: (Think Long Term)
- Bottle Opener
- Frisbee
- Paper Fans
- Book Marks
- Rulers
- Can Koozies
- Mini Flashlight
- A scan code that links to your free Smartphone App
These are the items that may sit in a garage, drawer, or book, but come back to your potential client multiple times, versus a business card lost in a wallet.
A little creativity can go a long way, especially when it comes to getting your contact information to stand out for a long time!