25…24…23….
On average, your website has approximately 30 seconds to form a connection between the visitors needs and your product or service as a viable solution. Half a minute isn’t a long time for such an objective, but look at these other obstacles your site can face…
- 47% of consumers expect a web page to load in 2 seconds or less
- If a site takes more than 3 seconds to load 40% of people leave the site
- For every 1 second delay to load, the page response can decrease by 7%
So, what must Your CONTENT do in that <30 second introduction? One answer 3 different ways: Reveal! Reveal! Reveal!
Use POWERFUL words to REVEAL:
- Who You Are
- What You Do
- Most importantly How You WILL HELP THEM
The home page and landing pages are not the place to use filler words, or empty linking terms, as you can see, there is no time to waste, and every second counts against your capture rate.
A Few Simple Swaps You Can Use to Strengthen Common Website Copy
Instead of This, Write This
Instead of “CHEAP”, write: Closeout Sale, Economical, Affordable, Savings.
Instead of “Sign up” or “Download”, write: Instant Access, Receive Now, Exclusive Access, Free membership.
Instead of “Best”, write: Most popular, Top selling, Favorite “Product/Service” voted by “____”
Instead of “Once in a lifetime”, write: Limited time, Rare opportunity, Exclusive offer.
Affordable Homepage Makeovers
Is your websites homepage due for a facelift? Does it clearly convey your brand in less than 30 seconds? It’s beneficial for the content on websites to be updated minimally, every 6-12 months, this not only builds brand authority and keeps your site contemporary, but the biggest benefit is that…..(drumroll) google loves it!!
Effective website content is my specialty, having done hundreds of complete website makeovers, I can offer everything from a few minor tweaks, to total reconstruction. I would love to work together, message me your website (or website idea) for a free quote tailored to suit your needs.