Copywriting Here & There…but Not Everywhere
Copywriting by definition, is writing with a practical purpose. Most businesses realize they must use copywriting for informing, persuading, and selling their products or services, because effective copy is bar none the best marketing tool they have.
Here’s the catch, excellent copy in the wrong placement is not effective at all, and in some instances becomes completely contradictory to your brand.
Q:How Do the Big Companies Advertise? A: “I Woke Up in a New Bugatti”-Ace Hood
An example you may have heard, is the question: Why don’t you see commercials or ads for Lamborghini, Ferrari, and Rolls Royce? Some of the answers include:
-The people who can afford them aren’t sitting on the couch watching TV (Yikes…Burn!)
&
-They’re in high demand because of limited quantities, thus no need to push their vehicles.
There’s quite a bit of truth to both of those answers, television commercials aren’t a decent medium for these brands, if you saw them advertise regularly between shows, they simply wouldn’t be the “luxury leaders” they are today. It’s also true there has always been a supply and demand strategy keeping them exclusive to the demographics they target.
Does this mean the wealthy are standing in line at these manufacturers waiting to get their hands on the next vehicle, while these “big dogs” don’t pay a penny for copywriting, or advertising? No.
Where and How are They Marketing?
1.) Luxury lifestyle magazines
2.) VIP clubs and concierge teams
3.) Only in precise demographics
4.) Ensuring the well-known celebrities and influencers are behind their wheels (Test drives come to you…as a not-so-common courtesy of course)
Save Time, Save Money and Save your Reputation
Success leaves clues, These industry giants use every bit of copywriting content and advertising techniques in the right direction to reach their audience, and you should too. Contrary to popular belief a majority of the time it isn’t more time consuming, difficult, or financially advanced to put solid ads in place, than aimlessly shooting arrows hoping there are targets nearby.
Lastly, Can you Name These Copywriting Slogans For Automobiles?
Slogans:
1.) “Excellence Through Passion”
2.) “Icons of Luxury”
3.) “The Best or Nothing”
4.) “We are the Competition”
Answers:
1.) Maserati
2.) Maybach
3.) Mercedes-Benz
4.) Ferrari